Anna Graf
Innovation Lead Emerging Tech, Arvato Systems
Anna Graf is an innovation leader with a strong focus on emerging technologies and ecosystems.
Her expertise spans decentralized infrastructure, generative AI and immersive technologies, where she explores how innovation reshapes industries and drives new forms of collaboration. She has advised decentralized communities and NFT projects worldwide and, as Director NFT at expanded.art, connected the traditional art and collector’s world with new technologies.
At Arvato Systems, part of Bertelsmann, Anna is building bridges between corporates, startups, and academia, designing cross-industry collaborations that bring innovation from playground to production. She actively contributes to shaping startup ecosystems, creating synergies between disruptive technologies, platform economics, and sustainable transformation.
Her career reflects a clear mission: to merge physical and digital realities into transformative experiences and to empower organizations to navigate the opportunities of emerging tech with confidence.


