Andrea Sartori

Partner and Global Head of Sports, KPMG, Budapest

Andrea studied in Milan (Bocconi University), and he obtained a B.Com. Honors Degree in Financial Management at the University of Cape Town (South Africa). Furthermore, he is a Certified Management Consultant and Associated General Accountant of the South African Institute of Chartered Accountants.

Andrea has been working with KPMG since 1994. From 1994 to 1999 he was with KPMG South Africa, thereafter with KPMG in CEE.

Andrea heads KPMG’s Global Centre of Excellence in Sports based in Budapest. Over the years, he has worked extensively with football federations, leagues, clubs, national sports councils and sports investment institutions.

During his 24-year career within the sport, leisure and lifestyle real estate sectors, Andrea has performed over 300 assignments in more than 35 countries globally.

Some of Andrea’s major clients in these industries in recent years include various leagues, clubs and football associations such as Qatar Sports Investments (QSI), Dubai Sports Council (DSC), PSG, Atlético de Madrid, Juventus, Tottenham, Arsenal, Aspire Zone, Family Offices and several Sovereign Wealth Funds from the Middle East.

Andrea is the founder and coordinated the launch of KPMG Football Benchmark: a dynamic portal (powered by Microsoft technology) which allows users to perform a wide range of bespoke financial and operational analysis of over 200 professional football clubs through the utilization of a business intelligence system and visualization software.

A new addition, the Player Valuation tool, provides an estimation on the market value of approximately 4,000 football players from top European leagues plus Brazil and Argentina.

Amongst many other publications in the field of sport, Andrea initiated the preparation of the following reports:

“Football Clubs’ Valuation: The European Elite”, an analysis undertaken by the KPMG Football Benchmark team and providing an indication of the enterprise value (EV) of the most prominent European football clubs as at 1 January.

“A Blueprint for Successful Stadium Development”, a report which outlines the process, the activities and the main professional set-up needed in each phase of a stadium development project, including key aspects concerning project conceptualization, construction and operations.

Andrea, who is responsible for KPMG’s growth initiative in the football industry, is often quoted in leading magazines and invited as a guest speaker to international sports and football related conferences and seminars. Andrea is also a regular guest speaker of SKY Football Benchmark, a weekly program broadcasted by SKY Sport Italy during the period Jan – May and realised in cooperation with KPMG Sports Advisory Practice.

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